The Independents
Why 36mm Won: The Case Against Oversized Watches
The watch industry spent 20 years selling you diameter. Independent brands were selling proportion instead.Somewhere around 2005, the watch industry decided wrists were billboards. Cases ballooned to 42, 44, 46mm....
Why 36mm Won: The Case Against Oversized Watches
The watch industry spent 20 years selling you diameter. Independent brands were selling proportion instead.Somewhere around 2005, the watch industry decided wrists were billboards. Cases ballooned to 42, 44, 46mm....
Luxury Watch Brands Are Lazy (And Independents ...
Pick any major Swiss watch brand and look at what they released in the last five years. Not what they marketed. Not what they teased on Instagram. What they actually...
Luxury Watch Brands Are Lazy (And Independents ...
Pick any major Swiss watch brand and look at what they released in the last five years. Not what they marketed. Not what they teased on Instagram. What they actually...
Gen Z Doesn't Want a Rolex — The Industry Isn't...
Here's a number that should terrify every authorised dealer in the country: among Gen Z watch buyers on Chrono24, Cartier's market share has quadrupled in seven years — from 1.7%...
Gen Z Doesn't Want a Rolex — The Industry Isn't...
Here's a number that should terrify every authorised dealer in the country: among Gen Z watch buyers on Chrono24, Cartier's market share has quadrupled in seven years — from 1.7%...
Rolex Waitlists Are the Biggest Scam in Watches...
Let me paint you a picture. You walk into a jeweller. You have money. You know exactly what you want. And the person behind the counter — whose entire job...
Rolex Waitlists Are the Biggest Scam in Watches...
Let me paint you a picture. You walk into a jeweller. You have money. You know exactly what you want. And the person behind the counter — whose entire job...
How Swiss Made Law Actually Works (And Why Bran...
Most people assume Swiss Made means a watch was made in Switzerland. That a team of skilled Swiss watchmakers assembled, finished, and inspected every component in a workshop somewhere in...
How Swiss Made Law Actually Works (And Why Bran...
Most people assume Swiss Made means a watch was made in Switzerland. That a team of skilled Swiss watchmakers assembled, finished, and inspected every component in a workshop somewhere in...
Buying a Watch Online vs In Person: What You're...
The most common objection to buying a watch online is some version of this: "I need to see it in person before I spend that kind of money." It sounds...
Buying a Watch Online vs In Person: What You're...
The most common objection to buying a watch online is some version of this: "I need to see it in person before I spend that kind of money." It sounds...