About Us

About CalderoneWatchCo

Tired of corporate watch retailers treating you like a number? CalderoneWatchCo is the independent alternative—founded by a watch enthusiast who personally selects every timepiece and provides honest, expert guidance without the corporate scripts.

Our Story: From £200 to Your Trusted Watch Authority

The Problem We Solved

The watch industry had become dominated by lifeless corporations treating watches as inventory and customers as spreadsheet numbers. Corporate efficiency and scripted sales pitches were stamping out the passion, history, and personal connections that make horology special.

How CalderoneWatchCo Started

With just £200 in capital and working from a spare bedroom, I founded CalderoneWatchCo. No boardroom meetings. No venture capital. Just a powerful belief: genuine customer care matters more than corporate budgets.

What Makes Us Different

Unlike corporate giants who've never founded a company, I built this business from scratch with specific goals:

• Build genuine relationships, not just transactions

• Share the excitement of finding perfect timepieces

• Provide honest, unscripted advice you can trust

Why Choose CalderoneWatchCo

Our Expertise

• • Founded in 2024 by Luca Calderone

  • Over 250 satisfied customers

  • Successfully sourced 1000+ authentic timepieces

  • Based in the Northamptonshire, UK

Our Promise

CalderoneWatchCo stands as the antithesis to the corporate machine. We're built on:

• Genuine passion for horology

• Personal attention to every customer

• Expert knowledge shared freely

• Honest recommendations without sales pressure