About Us

Our Story: A Stand Against the Soulless

I looked at the watch industry and saw a problem. It was dominated by huge, lifeless corporations run by people who have likely never founded a company in their lives. They see watches as inventory and customers as numbers on a spreadsheet. The passion, the history, and the personal connection that make horology special were being stamped out by corporate efficiency and scripted sales pitches.

I knew there had to be a better way.

That’s why I started Calderonewatchco. There was no grand business plan or boardroom meeting. It began with just £200 in my pocket, working from the spare bedroom of my dad's house. It wasn't about having a massive budget; it was about a powerful belief: that genuine care for the customer matters more than anything else.

Unlike the corporate giants, I built this from the ground up. My goal wasn't just to sell watches—it was to build relationships. It was to share the excitement of finding that perfect piece, to talk about the intricate details that make a movement sing, and to offer honest advice you can actually trust.

CalderoneWatchCo is my answer to the corporate machine. It’s a place built on a foundation of genuine passion, where every customer is treated with the respect they deserve. This is more than a business; it’s a promise to put people and passion back at the heart of the watch world.