The Independents

Why You Don't Need a Rolex to Prove Anything

Somewhere along the way, Rolex stopped being a watch brand and became a personality trait.

Why You Don't Need a Rolex to Prove Anything

Somewhere along the way, Rolex stopped being a watch brand and became a personality trait.

Where Your Money Actually Goes: Reverse-Enginee...

Nobody in the watch industry wants you to read this article. Not the brands, not the authorised dealers, not the marketing agencies that produce those cinematic ads with moody lighting...

Where Your Money Actually Goes: Reverse-Enginee...

Nobody in the watch industry wants you to read this article. Not the brands, not the authorised dealers, not the marketing agencies that produce those cinematic ads with moody lighting...

The Tourbillon: The Most Beautiful Pointless Th...

A tourbillon exists because 230 years ago, a watchmaker decided gravity was personally attacking his pocket watches. He wasn't wrong.  

The Tourbillon: The Most Beautiful Pointless Th...

A tourbillon exists because 230 years ago, a watchmaker decided gravity was personally attacking his pocket watches. He wasn't wrong.  

The Complete Guide to Buying Your First Microbr...

You're interested in mechanical watches. You've been browsing forums, watching videos, and you've noticed that some of the most interesting watches being made right now aren't coming from Rolex or...

The Complete Guide to Buying Your First Microbr...

You're interested in mechanical watches. You've been browsing forums, watching videos, and you've noticed that some of the most interesting watches being made right now aren't coming from Rolex or...

The Miyota 9075 Gave Every Microbrand a GMT. Th...

Before the Miyota 9075, if a microbrand wanted to offer a true GMT — one with an independently adjustable hour hand — the only option was a Swiss movement. That...

The Miyota 9075 Gave Every Microbrand a GMT. Th...

Before the Miyota 9075, if a microbrand wanted to offer a true GMT — one with an independently adjustable hour hand — the only option was a Swiss movement. That...

Baltic Strapped Moissanite to the MR and the Wa...

Baltic just retired the MR collection by doing something no microbrand is supposed to do: putting 40 baguette-cut moissanite stones on the bezel of an €1,100 dress watch. The response...

Baltic Strapped Moissanite to the MR and the Wa...

Baltic just retired the MR collection by doing something no microbrand is supposed to do: putting 40 baguette-cut moissanite stones on the bezel of an €1,100 dress watch. The response...